SATEESH KUMAR NALLAMALA. AI-Driven Personalization Engines for Retail Marketing: Developing Machine Learning Models for Customer Segmentation, Targeted Advertising, and Dynamic Content Generation. Newark Journal of Human-Centric AI and Robotics Interaction, Newark, USA, v. 3, p. 422–460, 2023. Disponível em: https://njhcair.org/index.php/publication/article/view/56.. Acesso em: 18 mar. 2026.