Sateesh Kumar Nallamala (2023) “AI-Driven Personalization Engines for Retail Marketing: Developing Machine Learning Models for Customer Segmentation, Targeted Advertising, and Dynamic Content Generation”, Newark Journal of Human-Centric AI and Robotics Interaction, 3, pp. 422–460. Available at: https://njhcair.org/index.php/publication/article/view/56 (Accessed: 18 March 2026).