GNANENDRA REDDY MUTHIREVULA; PRABHU MUTHUSAMY; LAVANYA SHANMUGAM. The Evolution of Martech: Integrating Data, AI, and Personalization for Modern Marketing. Newark Journal of Human-Centric AI and Robotics Interaction, Newark, USA, v. 4, p. 46–83, 2024. Disponível em: https://njhcair.org/index.php/publication/article/view/20.. Acesso em: 4 feb. 2026.